I was quite surprised when I came across Dell’s newest initiative, NextLife ink. Before we get to that, let’s do a little background.
NextLife is a company the specializes in partnering with other companies to assist in implementing sustainability measures within the partner companies. In short, they are ‘green’ consultants.They come in to your company and help put programs in place that make you more environmentally friendly.
We all know Dell, computer manufacturing giant turned printer and printer cartridge manufacturer, so we don’t need to go in to much depth on them.
Together NextLife and Dell will be producing a product called ‘NextLife Ink by Dell’. They tout NextLife Ink as one of the most sustainable printer ink cartridges available in the marketplace.
The press releases and blogs throw around a lot of fancy adjectives to describe this printer ink cartridge, so what on earth are Dell and NextLife REALLY talking about?
NextLife is taking this opportunity to debut a new package label. The describe the new label as:
Our proprietary “Environmental Facts” label (soon to be as ubiquitous as the FDA’s “Nutrition Facts” and “Drug Facts” labels).
A bold statement, as ubiquitous as the FDA’s, but very cool to think about if it happens to be. I would like to know the environmental footprint of a product I use. Hopefully they are able to provide some real information and not just some general fluff. According to the label for these cartridges, NextLife cartridges:
- Have a 30% lower carbon footprint than newly manufactured cartridges.
- Have a higher percentage of recycled content than competitors: 43% – 62% is reclaimed.
- Have packaging that is comprised of 50% post-consumer waste and is 100% recyclable.
- Will print up to 20% more pages compared to branded ink cartridges.
- Will save users up to 20% compared to branded ink cartridges.
- Will be available for about 70% of the most popular inkjet printers in use today.
Time for my opinion . . . Glorified remanufactured cartridge.
Yes, understand this, Dell and NextLife are getting in the printer cartridge remanufacturing business (Dell specifically refers to the cartridges as remanufactred in their blog). I am not exactly sure which company is doing what, but my guess would be that Dell is the marketing and distribution arm. NextLife adds more credibility because they business is ‘green’. No, not green as in money, but a good guess (I’ll explain what I mean shortly). It is possible that neither of them will be doing the remanufacturing (that is my speculation).
I call them glorified remanufactured cartridges because someone with some serious money is finally giving remanufacturing a shot. For that reason this is very interesting to me. To date there really have not been any large companies, with substantial financial resources, to make a serious run at properly advancing the status of remanufactured cartridges. Both Dell and NextLife are seeing ‘green’ (explanation of my reference in previous paragraph) at the possibilities. Green refers to profits . . . money.
But I am left wondering why Dell is doing this. We saw them take, what was estimated to be, a 13% share of the printer market share in just about one year. Huge number in such a short amount of time! Then we saw them fall off the printer map. We also saw them draw the ire of HP and fight some legal battles for just becoming a threat in the marketplace.
Now what do they think will happen when they are financing the production of cartridges that threaten the profits of not only HP, but also Lexmark, Epson and Canon. HP, Lexmark, and Epson have already shown a propensity bring law suits to those that threaten their ability to earn money in the printer cartridge arena. Are Dell and NextLife soon to be added to the list?
NextLife stands to gain, or suffer, depending on how the cartridges are received. Dell, on the other hand, seems to be set up to fail. They are drawing the attention of the other big printer manufacturers and they are cannibalizing their own line of printer cartridges. They’ve spent millions of dollars promoting their Dell brand ink cartridges, but are now pushing a cartridges that costs 20% less and prints 20% more pages than their cartridges do. I’m confused.
Oh, but here’s a kicker. NextLife cartridges are not yet available for Dell printers . . . Read that again to be sure you understand. Dell is offering remanufactured cartridges for HP, Lexmark, Canon, and Epson but NOT Dell. Sneaky! They claim they will be adding remanufactured cartridges to replace Dell cartridges in the very near future. Can anyone else see a HP and Epson lawyers furiously working away on this right now.
Okay, let’s wrap this up.
Dell is going in to the business of distributing remanufactured cartridges. This might be a really smart move. This might be a really dumb move. Either way it is very interesting.
Take a minute to let me know what you think about this. Like it? Have you had a chance to use a ‘NextLife by Dell’ cartridge yet? Share your thoughts. Thanks!